Helping Dutch B2B teams sell successfully in Germany, Austria & Switzerland.
Practical DACH sales training and market entry support based on hands-on experience with German-speaking buyers, key accounts and B2B sales teams.
DACH Sales Support for Dutch and International TeamsKirsch Consulting helps Dutch and international companies approach, understand and win German-speaking customers with more confidence, structure and cultural awareness.DACH Sales TrainingPractical training for sales reps, account managers and business developers who work with or target German-speaking customers.Market Entry SupportSupport with positioning, target customer approach, first outreach and commercial preparation for Germany, Austria and Switzerland.Retail, Foodservice & B2B Solution SalesExperience across FMCG, retail, foodservice, hospitality and concept-based B2B sales.Practical insight from working with German-speaking buyers, key accounts, multi-location customers and international commercial teams.Why Kirsch Consulting?German native. Based in the Netherlands. Active in DACH key account management.Practical, direct and based on real sales experience.Learn more about the DACH Sales Intensive ⇩
About MeI was born in Berlin and learned early on that the best way to understand people, markets and cultures is to experience them firsthand.After spending time in the United States and Spain, I discovered my passion for sales, business development and international market growth. My career has always focused on building bridges between countries, companies and customers.At ScentAir, I was responsible for opening and developing the DACH market. With my manager based in Rotterdam, I experienced firsthand the challenges Dutch companies often face when expanding into Germany, Austria and Switzerland: different buyer expectations, communication styles, sales cycles and negotiation culture.I led the first lead generation and marketing campaigns for the DACH region, adapted Dutch business structures to the German market and helped build a strong sales foundation. This resulted in successful partnerships with key accounts such as Decathlon, BMW, Garner Hotels, Kiddiland and other retail and hospitality customers.Today, I combine more than 10 years of experience in DACH market expansion, B2B sales, key account management and sales training to help Dutch and international companies enter and grow in the German-speaking market with more confidence and structure.With Kirsch Consulting, my goal is simple: to help companies avoid common market-entry mistakes and build a practical sales approach that works in Germany, Austria and Switzerland.
What I Do
DACH Sales TrainingI train sales teams, account managers and business developers to communicate, negotiate and close more effectively with German-speaking decision-makers.The focus is practical and interactive: how to build trust, structure first conversations, handle objections, present value clearly and manage longer sales cycles with confidence.Sales & Negotiation SupportI support teams with practical preparation for real DACH sales situations, including first meetings, follow-up structure, price discussions, objection handling and negotiation preparation.This is ideal for companies that are already speaking with German-speaking prospects or want their team to become more confident in customer conversations.Market Entry SupportFor companies entering Germany, Austria or Switzerland, I provide practical support with positioning, target customer approach, first outreach and commercial preparation.The goal is not a theoretical strategy deck, but a clear and realistic sales approach your team can actually use.
DACH Sales IntensiveA 3-hour interactive in-person training session for sales teams selling into Germany, Austria and Switzerland.This session combines practical DACH market insights, real sales examples, role play and direct feedback.Your team will learn how German-speaking buyers think, what creates trust, how to structure stronger sales conversations and how to handle objections more effectively.Session Topics• Understanding German-speaking buyers
• Dutch vs. DACH business culture
• Common mistakes in DACH sales
• Structuring a strong first meeting
• Presenting value clearly
• Handling objections and price discussions
• Interactive role play with direct feedback
• Closing, follow-up and next stepsFormat & InvestmentDuration: 3 hours
Time: After 16:00
Format: In person
Minimum: 4 participants
Price: €249 per person excl. VATOptional Follow-UpAfter the first session, online follow-up support can be booked for specific sales cases, outreach reviews, negotiation preparation or DACH market troubleshooting.60-minute online follow-up: €190 excl. VAT
Let’s Talk
Are you planning to enter the German-speaking market or improve how your sales team approaches customers in Germany, Austria or Switzerland?Let’s discuss how Kirsch Consulting can support your DACH sales goals with practical market entry support, sales training and hands-on business development expertise.Sessions are available in English or German.Contact me:
Email: [email protected]
LinkedIn: linkedin.com/in/denise-kirsch-116489127/
Phone: +31 6 43474009